How to prepare your business for capital raised

Around 50 percent of businesses will close their doors before their 10th anniversary. Rates of survival are different depending on the industry you’re in. Every successful small business takes some essential steps. If you want to drive success for your business, follow these tips.

Focus on Your Clients

No business can survive and thrive without customers. By focusing on your customers, you’ll deliver great service and delight them every time. Over time, this means better relationships with your clients. In turn, they’ll buy more and they’ll tell their friends about your business.

Make Marketing a Priority

Nobody can work with your business if they don’t know you exist. That’s why marketing efforts are so vital to small businesses. Invest in a marketing plan and get the word out. Ask your customers to give you a review, or use social media to promote your brand.

Hire the Right People

Working with the right team is another essential step for any small business owner to take. If your people are dedicated and passionate, they’re ready to help your business grow. They’ll also be able to deliver better products and services to your customers. A team that’s ready to go the extra mile is one that’s headed for success.

Use Technology to Grow

Whether it’s a mobile app or a new cloud server, the right technology can help your business grow. Successful small businesses use programs and devices that help them delight customers.The technology could help you cut costs and deliver faster service to your clients.

Find the Right Funding Options

Hiring an employee, buying the right technology, and implementing a marketing plan all cost money. Successful small business owners leverage alternative financing like small business loans or MCA to make it all possible.Discover more about merchant cash advances and other alternative funding options. One of them could provide your business with the funds you need to thrive in 2019.

Canadian small business owners have never had a more complicated relationship with capital. The cost of materials is up, hiring is expensive, and the big banks, despite a series of interest rate cuts over the past year, are still not exactly rolling out the welcome mat. A 2025 survey by Equifax Canada found that 25% of small and medium business owners cited credit availability from banks or suppliers as one of their top concerns heading into the final quarter of the year. That number tells a story most business owners already know by heart.

The good news is that a parallel financial system has been quietly maturing alongside the traditional one. Alternative lending in Canada is no longer a last resort. It is becoming the first call.

The Market Is Growing Fast, For Good Reason

According to Research and Markets, Canada's alternative lending market reached an estimated $18.42 billion in 2025, following a compound annual growth rate of 16% from 2020 to 2024, with projections putting that figure at roughly $30.59 billion by 2029. Those are not niche numbers. That is a structural shift in how Canadian businesses fund themselves.

The reasons are not hard to find. According to the Bank of Canada's Business Outlook Survey for Q4 2025, business sentiment remained subdued, with firms pointing to trade-related uncertainty, slowing demand, and persistent cost pressures as their most pressing concerns. When cash flow is tight and the economic environment is uncertain, waiting three weeks for a bank decision is not a viable strategy. Businesses need answers faster, and alternative lenders have built their entire model around that reality.

What "Alternative" Actually Means in Practice

The term gets used loosely, so it is worth being specific. Alternative lending covers working capital loans, revenue-based financing, equipment financing, invoice factoring, and lines of credit. One of the most practical tools in this category is the merchant cash advance, which gives a business a lump sum in exchange for a percentage of future revenue. There is no fixed monthly payment grinding against a slow week. Repayment breathes with the business, which makes it particularly well-suited to operators with variable or seasonal revenue.

For industries like construction, retail, trucking, and food service, that kind of structural flexibility is not a nice-to-have. It is the difference between taking a contract and turning one down.

The Speed Problem Banks Still Have Not Solved

A contractor who wins a large job but needs equipment before the first draw arrives has a real and immediate problem. Alternative lenders who work with trades and construction businesses understand the cash flow cycle of that industry and can structure a deal accordingly, often with capital in hand within days. A retailer staring at a seasonal inventory window that will not wait for bank paperwork faces the same math. The problem is timing. The solution is fast business funding from a lender who understands the sector.

Speed alone, though, is not the whole value proposition. The better alternative lenders are also smarter about who they will fund.

Credit Scores Are Not the Whole Story

Traditional banks lean heavily on credit scores and historical financials. They want two or three years of clean statements, solid collateral, and a business that practically does not need a loan to qualify for one. Alternative lenders are increasingly looking at revenue patterns, bank statement trends, and business trajectory instead. A business with a rough patch in its history but strong current cash flow is a very different risk than its credit report might suggest.

That nuance matters enormously to the owner who went through a hard year during a supply chain disruption or a pandemic slowdown and rebuilt. The reality is that a lot of viable businesses carry bruised credit, and the full picture of a business cannot be reduced to a three-digit number.

Open Banking and the Technology Layer

There is a regulatory development worth watching closely. Canada's consumer-driven banking framework, commonly called open banking, is set to launch in 2026, designed to replace risky online password sharing with secure data connections and to increase competition in the financial services sector. For alternative lenders, this matters. Open banking means faster, more accurate access to financial data with the borrower's consent, underwriting decisions made in hours rather than days, and a cleaner picture of a business's actual financial health.

For borrowers, it means less paperwork. The loan application process, already streamlined by the better alternative lenders, will get faster still.

AI-powered underwriting is part of this picture too. Decisions that once required manual review are increasingly automated, and lenders are getting better at identifying creditworthy businesses that traditional models would have rejected. The businesses that benefit most are exactly the ones that have been underserved the longest: service businesses with thin assets but strong revenue, newer operators without years of statements, and owners in industries that banks have always found difficult to assess.

Sector-Specific Lending Is Maturing

A trend that deserves more attention is the rise of industry-specific lending. Generic small business loans are fine, but a lender who understands the cash flow cycle of a specific industry will structure a deal differently than one who treats every file the same way.

Trucking is a good example. Owner-operators often invoice on 30- to 60-day terms while fuel costs hit weekly. Getting capital from a lender who actually understands the trucking industry means repayment gets structured around that reality, rather than creating a cash flow problem with the solution itself. Sector fluency is increasingly a real differentiator in this space.

The Road Ahead

The trajectory for alternative lending in Canada is clear. The gap that banks leave in the small business credit market is not getting smaller. The technology powering faster and smarter lending decisions keeps improving. And Canadian entrepreneurs are becoming more financially literate about their options, less willing to accept a bank rejection as the final word.

The businesses that will thrive in this environment are the ones that treat capital access as a skill, not a crisis response. Knowing your options before you need them is a genuine competitive advantage.

2M7.ca works with Canadian small business owners across industries to find the right funding structure for their situation, whether it is their first alternative loan or their tenth. If you have questions about what the best option is for your business, feel free to reach out to us.

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A broken excavator, an aging truck, or an unexpected opportunity to take on a larger contract can create an immediate need for capital. The problem is that equipment rarely fails or becomes available on a lender’s schedule.

With Canada’s economy coming off two consecutive quarters of contraction, preserving working capital has become even more important for many contractors considering a major equipment purchase.

For Canadian contractors, the right financing option often depends on two factors: how quickly the money is needed and how much flexibility the business requires. A traditional equipment loan may be the best fit for a planned purchase. When the need is urgent, however, revenue-based funding may provide faster access to the capital needed to keep work moving.

Equipment Loans vs. Merchant Cash Advances: What Is the Difference?

Traditional equipment financing is usually tied to the equipment being purchased. The lender evaluates the asset, the business, and the borrower’s credit profile, and the equipment typically serves as collateral. Because of this, the application may involve appraisals, purchase documents, and a more detailed approval process.

That structure can work well when the purchase is planned and there is time to compare terms. It may be less practical when a machine has failed mid-project or a good piece of used equipment is available for only a few days.

A merchant cash advance, or MCA, is not tied to a specific asset. It provides working capital based largely on the business’s revenue and operating history. There is no equipment appraisal, and the funds can generally be used where the business needs them most; a repair, a replacement, a down payment, or another project expense.

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When Revenue-Based Funding May Be Useful

Revenue-based funding is generally most useful when timing matters more than obtaining the lowest possible financing cost. Common examples include:

• Emergency repairs: A key piece of equipment breaks down during a job, and every day of downtime affects labour, scheduling, and project costs.
• A time-sensitive used-equipment purchase: A suitable machine becomes available at a good price, but the seller will not wait through a lengthy approval process.
• Preparing for a larger contract: A contractor needs another vehicle or machine before the new project begins generating revenue.
• Replacing equipment during peak season: Waiting until the off-season is not realistic because current jobs depend on the equipment being available now.

In each case, the decision is not simply about comparing rates. It is also about the cost of delay: lost work, idle crews, rental expenses, missed deadlines, or a contract the business cannot accept.

How Repayment Can Fit a Construction Business

Construction revenue is rarely perfectly even. Weather, permit delays, seasonal slowdowns, and gaps between projects can all affect monthly sales.

With some revenue-based funding structures, remittances rise and fall with sales rather than remaining fixed every month. That can give a contractor more breathing room during a slower period. A traditional loan, by contrast, usually requires the same scheduled payment regardless of current revenue. Because of this rigid structure, it is crucial to compare your financing options carefully before signing anything.

Other Ways Canadian Contractors Finance Equipment

An MCA is only one option. Contractors may also use equipment loans, leases, lines of credit, or leasing and asset-based financing. Each serves a different purpose.

• Equipment loan: Often best for a planned purchase when the business can provide documentation and wait for approval.
• Lease: May suit a business that wants to preserve cash or replace equipment regularly.
• Line of credit: Can provide ongoing access to working capital, although approval standards may be stricter.
• Merchant cash advance: May be useful when funding is needed quickly and repayment flexibility is important.

What to Compare Before Choosing

Before committing to any type of equipment funding, compare the full economics and not only the speed of approval or the size of each payment. Look at:

• The total amount to be repaid
• How often payments or remittances are collected
• Whether the amount changes with revenue
• Any collateral or personal-guarantee requirements
• The expected approval and funding timeline
• Early-payoff terms
• The revenue the equipment is expected to generate or protect

The cheapest option on paper is not always the least expensive in practice. If waiting several weeks means losing a project, paying for rentals, or leaving a crew idle, speed has a measurable value. The key is to weigh that value against the total cost of the funding.

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FAQs

Does 2M7 finance the equipment itself?

No. 2M7 provides working capital based on the business’s revenue rather than financing secured against a specific asset. The funds can be used for repairs, replacement equipment, a down payment, or other business needs.

Can I qualify if my credit is not strong?

Approval is based primarily on the business’s revenue and operating history, rather than on personal credit alone.

How quickly can funding be received?

Most approved applications receive a decision within one business day, and funds may be deposited within 24 hours of approval.

Is there a penalty for paying off early?

No. Depending on the agreement, an early payoff may reduce the remaining balance rather than trigger a penalty.

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