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Small Business Funding Canada: Our Mission & Manifesto
2M7 provides fast funding for business owners who need cash now.
Reviews & Verification guide

Is 2M7 Financial Solutions Legitimate?

Yes, 2M7 Financial Solutions is a legitimate, direct funder of merchant cash advances headquartered in North York, Ontario, that has issued over $650M in funding to more than 5,000 Canadian small businesses.

2M7 is not a broker, meaning funds move directly from 2M7's account to yours with no middleman taking a cut or reselling your file to another lender. This guide walks through exactly how to verify that for yourself, what customers say across independent review platforms, and how 2M7 compares to other merchant cash advance providers in Canada.
Why business owners ask this question

If you're comparing funding options, due diligence before you share your bank statements and financial data with any company is a smart move, not a red flag on your part. Merchant cash advances are a newer category than bank lending, so it's reasonable to want a second opinion before you apply. This page is built to answer the questions business owners actually ask before applying: who is behind 2M7, where you can independently verify it, and what the real trade-offs are compared to other funders.
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Corporate Background: Who is 2M7 Financial Solutions?


2M7 Financial Soultions is a Canadian direct funder of merchant cash advances and working capital, operating out of 5555 Keele St, North York, ON M3J 3B2. Key facts about the company:

You can find these same corporate details, plus filing history, listed independently on the company's BBB business profile.
Direct funder, not a broker. 2M7 uses its own capital to fund businesses, so there's no third party in the middle of your application or your repayments.
$650M+ funded to date, across 5,000+ Canadian small businesses.
94% approval rate, one of the highest among Canadian alternative funders.
Funding amounts range from $5,000 to $500,000.
Qualification is based on business performance, not just credit score: businesses need at least 3 months of operating history and $15,000 or more in monthly revenue.
Approved businesses typically see funds within 24 hours.
2M7 serves construction, restaurants, retail and e-commerce, trucking, and landscaping and seasonal businesses.
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Banks are in the
business of protecting
their own backsides

How to independently verify 2M7 before applying

You don't have to take a funding company's word for its own legitimacy, and you shouldn't have to. Here's where to check 2M7 directly, outside of anything 2M7 publishes itself:
1. Facebook
Visit 2M7's Facebook page to see customer reviews and ratings, currently averaging 4.8 out of 5 stars. Facebook reviews are tied to real user profiles, which adds a layer of accountability similar to Google reviews, and the page also shows how quickly 2M7 responds to comments and messages, another useful signal of an active, legitimate business.
2. Better Business Bureau (BBB)
Search "2M7 Financial Solutions" on bbb.org to see the company's registered address, years in business, business management contacts, and any filed complaints along with how they were handled. BBB accreditation is optional and fee-based, so a business can be legitimate without being BBB-accredited; what matters is whether the underlying business information checks out and complaints are addressed.

3. Trustpilot
Read verified customer reviews at 2M7's Trustpilot profile. Trustpilot flags which reviews come from verified customer invitations versus open submissions, which is a useful signal of authenticity.
4. Google Business Reviews
Read and leave a Google review for 2M7. Because Google reviews are tied to a Google account and location history, they're harder to fake at scale than reviews on lesser-known sites.
5. LinkedIn

Visit 2M7's LinkedIn page to see the company's professional profile, including registered business details, employee count, and posts about funding milestones and business updates. LinkedIn profiles are tied to a company's verified business presence, which adds another point of reference outside 2M7's own site for confirming who's behind the company.
5. LinkedIn

Visit 2M7's LinkedIn page to see the company's professional profile, including registered business details, employee count, and posts about funding milestones and business updates. LinkedIn profiles are tied to a company's verified business presence, which adds another point of reference outside 2M7's own site for confirming who's behind the company.
6. Corporate Registration

As a Canadian corporation, 2M7's registration details are searchable through provincial and federal business registries, which will confirm the legal entity, incorporation date, and standing.
7. As featured in

2M7 has been recognized by third-party organizations outside its own marketing:

CanadianSME National Business Awards (2023). 2M7 was named a finalist in the CanadianSME Small Business Awards 2023. 2M7 was also separately profiled in CanadianSME Small Business Magazine in an interview with CEO Avi Bernstein on small business financing.

Smarter.Loans. 2M7 is listed as a lender on Smarter.Loans, a Canadian financing comparison and directory site.
8. Ask for the cost of capital in writing before you sign.

A legitimate direct funder will show you the total cost of your merchant cash advance upfront, in plain language, before you commit to anything. If a company won't put a number in writing before you apply, that's the actual warning sign, regardless of what its reviews say.

What Customers Actually Say


A challenge. Go through 2M7's reviews, on the site and off it, and you start noticing the same three themes over and over. 

Flexibility when revenue dips. Business owners repeatedly point to 2M7's flexible payment structure as the standout feature, especially compared to fixed loan payments that don't adjust to slow periods. One landscaping and seasonal business owner described the relief of "not having to worry about repayments if sales are low."

Speed of funding. Multiple reviewers mention receiving funds within 24 hours of approval, and several specifically credit 2M7 with helping them cover time-sensitive needs, like equipment repairs or a demolition project, that a slower bank process couldn't have accommodated.

Direct access to a funding representative. A recurring point in reviews is being able to call or text a dedicated rep directly for a reload of funds, rather than working through a general support line. Several customers named specific team members they'd worked with directly.Balanced against this, some reviews note that the cost of a merchant cash advance runs higher than a traditional bank product, which tracks with how MCAs are priced industry-wide: they're built for speed and accessibility, not to compete with bank interest rates. A responsible funder is upfront about that trade-off rather than hiding it, which is worth checking for in any funder you evaluate.

How to qualify for funding

Your business is located

IN CANADA

You’ve been operating at least

3 MONTHS

Your revenue is at least

$15,000/MONTH

And you have no open bankruptcies
YES, YES, AND YES - approve me for funding

2M7 vs. Other Canadian Merchant Cash Advance Providers

When comparing 2M7 to other Canadian merchant cash advance and alternative funding providers, including Advance Funds Network, Merchant Growth, Driven, Journey Capital, Buzz Capital, and iCapital, here are the questions that actually differentiate one funder from another:

Question to ask Why it matters
Is this company funding directly, or brokering your file to a third party? Brokers may shop your application to multiple funders, which can mean multiple credit pulls and less control over who ends up holding your funding. 2M7 funds directly from its own capital.
Is the total cost of capital disclosed before you sign? Some funders bury cost of capital in factor rates or fees that aren't clear until later in the process. 2M7 shows this cost upfront.
What fees are charged beyond the cost of capital? Origination, application, underwriting, and closing fees add up fast with some funders. 2M7 does not charge these.
Is there a penalty for paying off early? Many merchant cash advance providers charge the full remaining cost regardless of when you pay it off. 2M7 offers a 10% reduction for early payoff.
How fast can you get a second round of funding if you need it? Growing businesses often need to reload. Around 80% of 2M7's customers return for additional funding, and existing customers can request more directly through their funding rep.

If you're evaluating multiple offers, ask each funder these same five questions side by side. It's the fastest way to compare real cost and terms rather than comparing marketing pages.

Banks are in the
business of protecting
their own backsides

Frequently Asked Questions

Is 2M7 a broker or a direct funder? 2M7 is a direct funder. Funds come directly from 2M7's own account to yours, with no broker or middleman involved in the transaction.

Is 2M7 BBB accredited? 2M7 has a listed BBB business profile with corporate details and complaint history, though BBB accreditation itself is a separate, optional program. 

Does 2M7 charge interest? No. 2M7 does not charge interest. Instead, the total cost of capital is disclosed upfront as a single, clear figure before you sign.

What industries does 2M7 fund? 2M7 funds businesses in construction, restaurants, retail and e-commerce, trucking, and landscaping and seasonal industries, provided they meet the minimum revenue and operating history requirements.

How fast can I get funded? Most approved applications receive a decision within 1 business day, with funds landing in the business's account within 24 hours of approval.

What do I need to qualify? A Canadian business operating for at least 3 months, generating at least $15,000 per month in revenue, with no open bankruptcies.

Can I get more funding after I've paid some of my advance down? Yes. Around 80% of 2M7 customers request and receive a second round of funding, typically by contacting their funding representative directly.

Ready To See If You Qualify?

If you've done your homework and you're ready to see real numbers for your business, you can apply for funding or learn more about how a merchant cash advance works.