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2M7 Featured in CanadianSME Magazine: “Ways to Secure Funding for Your Small Business”

2M7 Featured in CanadianSME Magazine: “Ways to Secure Funding for Your Small Business”

2M7 Featured in CanadianSME Magazine: “Ways to Secure Funding for Your Small Business”
26
Jan 2023
27
Jul 2026

2M7 Financial Solutions is honoured to be featured in this month’s CanadianSME Small Business Magazine, with an interview highlighting small business financing advice from 2M7’s CEO, Avi Bernstein. From his insights on the state of the lending landscape, to his expertise on the challenges facing small businesses today – Avi provides insider advice on alternative lending options that can help small businesses secure the funding they need to operate and grow their business.

In the interview, CEO Avi Bernstein discusses the many factors that traditional lenders use to evaluate whether a business qualifies for a loan, and why this digital credit score algorithm method of evaluating businesses, is increasingly resulting in small businesses being denied funding from lenders such as banks and credit unions.“

Rapid shifts in new technologies, increased competition, and the state of the economy have led to an increased need for financing, but it is becoming increasingly more difficult from small businesses to access funding from traditional lenders,” said Avi, when asked about the challenges that small businesses face when it comes to securing funding. “Most small businesses need loans to bridge the gaps during uncertain times such as these, but small business owners continuously struggle to secure working capital.”

For over a decade, 2M7 has been dedicated to leveraging its expertise in the Canadian lending landscape to help as many small businesses as possible to get access to the working capital they need. This dedication has led to the development of a proprietary algorithm which uses a unique approach to evaluate risk and determine credit worthiness – enabling 2M7 to fund businesses that might not otherwise qualify for a traditional loan.

Furthermore, the 2M7 team strives to provide an alternative lending solution that better meets the needs of small Canadian businesses than traditional loans. With minimal requirements and simple terms, 2M7 has designed a straight-forward borrowing option that essentially provides small business owners with a cash advance that is deposited directly into their bank account within 24-48 hours, to use immediately within their business as they see fit.2M7 Financial Solutions continues to be at the forefront of the innovative technologies and processes that are transforming the Canadian financial industry in order to help grow the small businesses that are the backbone of our economy. As the industry continues to evolve, the 2M7 team is committed to continuously improving its flexible funding solutions and working closely with small business owners to better meet their changing needs.

To read the full interview, click here to open page 37 of this month’s digital edition of CanadianSME Small Business Magazine.

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October 14, 2026
October 14, 2026

Best equipment financing options in Canada 2026

Best overall for long-term ownership: an equipment loan. Best for planned replacement: an equipment lease. Best for flexible purchases: a business line of credit. This 2M7 guide compares equipment financing options in Canada for 2026 by ownership, cash flow and contract restrictions—not by advertised payments alone.

TL;DR

  • 2M7’s equipment financing Canada guide ranks equipment loans first for businesses seeking long-term ownership.
  • Equipment leases suit planned replacement, but return conditions and purchase options need close review.
  • Business lines of credit suit flexible purchases when repayment does not crowd out operating cash.
  • Compare vendor-arranged financing with direct financing using the same equipment quote and repayment assumptions.

Why this matters

Equipment financing affects more than your payment schedule. It determines whether you own the asset, what security the financier takes and what happens when you replace or sell the equipment.

A payment that fits today does not settle the decision. Your business also needs enough cash for maintenance, insurance, payroll and periods when the equipment produces less revenue.

For 2026, start with the asset’s job in your business. A machine you intend to keep needs a different financing assessment from equipment you expect to replace as your work changes.

What makes the best equipment financing option?

Use these criteria before comparing offers. The strongest option fits the equipment’s working life and your repayment capacity without creating an unwanted exit obligation.

  • Ownership: Decide whether you need title to the equipment or only the right to use it.
  • Payment fit: Match scheduled obligations to cash your business can reliably generate, not its busiest period.
  • Total obligation: Compare the full payment schedule, fees and any required final payment or purchase amount.
  • Security: Identify the assets pledged and whether a personal guarantee is required.
  • Exit terms: Check early repayment, early termination, sale restrictions and end-of-term responsibilities.
  • Asset fit: Confirm that the proposed arrangement accepts the specific equipment, condition and intended use.

Ask for written terms. A verbal explanation of ownership or an end-of-term purchase option is not a substitute for the contract.

Equipment financing options at a glance

These 5 financing routes serve different needs. Vendor-arranged financing describes how you obtain the offer; the underlying contract can still be a loan or lease.

Equipment loan

  • Best for: Long-term ownership
  • Standout feature: Finances an equipment purchase with scheduled repayment
  • Key limitation: Security and repayment obligations remain until discharged

Equipment lease

  • Best for: Planned replacement
  • Standout feature: Provides equipment use under an agreed lease term
  • Key limitation: Ownership and exit depend on the contract

Business line of credit

  • Best for: Flexible purchases
  • Standout feature: Allows borrowing and repayment within an approved facility
  • Key limitation: Equipment debt can consume working-capital capacity

Vendor-arranged financing

  • Best for: Purchase coordination
  • Standout feature: Connects the equipment purchase with a financing application
  • Key limitation: Convenience does not establish the best financing terms

Secured business loan

  • Best for: Equipment within a broader project
  • Standout feature: Can fund an eligible project containing equipment and other expenses
  • Key limitation: Security can extend beyond the purchased equipment

The table ranks financing structures, not lenders. Approval criteria, documentation and contract terms differ between providers, so the same structure can produce very different obligations.

1. Equipment loan: best equipment financing for long-term ownership

An equipment loan finances the purchase of equipment and requires repayment under an agreed schedule. The business purchases the asset, while the lender can take security over it or other agreed assets.

An equipment loan is the default choice when ownership is the goal and scheduled repayments fit the business. That does not make every equipment loan suitable: the security agreement, repayment terms and asset restrictions still decide whether the offer works.

Equipment loan pros

  • Supports purchasing equipment you intend to keep.
  • Provides a defined repayment schedule under the agreement.
  • Separates the purchase from a lease-return decision.
  • Lets you assess financing alongside the equipment’s expected working life.

Equipment loan cons

  • Repayments continue even when the equipment is idle.
  • Security requirements can restrict disposal of the asset.
  • Early repayment conditions require review before signing.

Best for: Businesses buying equipment for continuing use rather than routine replacement.

Before accepting a 2026 equipment loan, ask what happens if the asset needs replacement before repayment ends. You need to know whether sale proceeds can discharge the financing, whether lender consent is required and whether any remaining balance survives the sale.

Verdict — Buy: Choose an equipment loan when you want ownership and can support the repayment schedule through quieter trading periods.

2. Equipment lease: best equipment financing for planned replacement

An equipment lease gives your business the right to use equipment under an agreement with the lessor. The contract determines the payment schedule, permitted use, maintenance responsibilities and end-of-term choices.

A lease is not automatically a path to ownership. If ownership matters, identify the purchase option and its conditions before comparing the lease with a loan.

Equipment lease pros

  • Suits businesses focused on equipment use rather than immediate ownership.
  • Establishes a defined term for the equipment arrangement.
  • Allows a planned end-of-term decision where the contract provides suitable choices.
  • Can align with a replacement plan when the lease conditions support it.

Equipment lease cons

  • Early termination can create contractual obligations.
  • Return conditions can add work and expense at the end.
  • A purchase option is not the same as an unconditional transfer of ownership.

Best for: Businesses with a defined replacement plan and equipment needs that fit the lease term.

For a 2026 lease comparison, request the return requirements alongside the payment schedule. Equipment condition, transport responsibilities and notice deadlines belong in the decision, not in a separate file you read later.

Also distinguish financing from service. Maintenance, repairs and replacement equipment are included only when the agreement explicitly says so.

Verdict — Buy: Choose an equipment lease when the use period and end-of-term obligations match your replacement plan; skip it when ownership terms are unclear.

3. Business line of credit: best equipment financing for flexible purchases

A business line of credit allows borrowing within an approved limit under the facility’s terms. It can fund equipment purchases where the agreement permits that use, without a separate equipment-financing contract for each purchase.

Flexibility is its main advantage. The trade-off is that the equipment purchase uses capacity your business might otherwise need for operating expenses.

Business line of credit pros

  • Supports purchases at different times within the approved facility.
  • Allows repayment and further borrowing under the agreement.
  • Avoids matching every purchase to a separate equipment contract.
  • Provides flexibility when the final purchasing schedule is uncertain.

Business line of credit cons

  • Equipment borrowing reduces remaining credit capacity.
  • Variable-rate terms expose borrowing costs to rate changes.
  • An accessible facility still needs a deliberate repayment plan.

Best for: Businesses making flexible purchases while preserving enough unused capacity for operations.

Do not treat the available limit as an equipment budget. First reserve the capacity needed for supplier payments, payroll and revenue interruptions, then assess what remains.

Compare a line of credit with a dedicated equipment loan when the purchase will stay financed for a long period. Flexible borrowing is useful only if the repayment plan fits the asset and does not leave operating cash permanently constrained.

Verdict — Hold: Use a business line of credit for equipment only after setting a repayment plan and protecting working-capital capacity.

4. Vendor-arranged financing: best equipment financing for purchase coordination

Vendor-arranged financing connects an equipment purchase with a financing offer or application through the seller. The seller might introduce a financing provider or present an arrangement available for that purchase.

This is a purchasing channel, not a distinct financial contract. Determine whether the actual offer is a loan, lease or another agreement before assessing its suitability.

Vendor-arranged financing pros

  • Coordinates the equipment quote with the financing application.
  • Keeps the proposed asset clearly identified during the process.
  • Gives you an offer to compare with independently obtained financing.

Vendor-arranged financing cons

  • The presented offer does not represent every financing option.
  • Purchase convenience can distract from security and exit terms.
  • The financing provider and equipment seller can be separate parties.

Best for: Buyers who want coordinated purchasing but will still compare the written financing agreement.

Request the equipment quote separately from the financing schedule. This makes it easier to compare the same asset across offers without confusing equipment charges with financing obligations.

For a 2026 purchase, ask who handles an equipment dispute and who collects payments. Do not assume a dispute with the seller automatically pauses obligations to a separate financier.

Verdict — Hold: Consider vendor-arranged financing after comparing its underlying contract with a direct financing offer for the same equipment.

5. Secured business loan: best equipment financing for a broader project

A secured business loan can fund eligible business purposes under the lender’s agreement. Equipment can form part of a wider project that also includes installation, premises work or other approved expenses.

This route deserves consideration when the equipment purchase is only one part of the funding need. Its central limitation is the security package: assets beyond the equipment can be pledged.

Secured business loan pros

  • Can address an eligible project rather than an isolated asset purchase.
  • Allows equipment and related approved expenses to be assessed together.
  • Provides a repayment structure for the agreed borrowing.

Secured business loan cons

  • Security can extend beyond the financed equipment.
  • Broader funding needs require careful documentation of eligible uses.
  • Project delays do not automatically change repayment obligations.

Best for: Businesses funding equipment within a defined expansion or installation project.

Separate the equipment budget from the rest of the project before applying. You need to understand which expenses the proposed facility covers and which must come from existing cash.

Compare this route against a dedicated equipment loan plus separately funded project expenses. The choice depends on repayment fit and security exposure, not simply whether one agreement feels easier to administer.

Verdict — Hold: Choose a secured business loan when the wider project justifies it and the pledged assets are acceptable.

How the options are ranked

This 2M7 equipment financing guide ranks each route by its clearest use case: ownership, planned replacement, purchasing flexibility, purchase coordination or broader project funding.

Equipment loans take the default position because they directly address an equipment purchase with ownership as the objective. Leases take the replacement slot; lines of credit take the flexibility slot. Vendor arrangements and broader secured loans require an additional check because the channel or project scope does not itself establish suitable financing terms.

No ranking substitutes for reviewing the actual contract. An unsuitable equipment loan loses to a lease that genuinely fits your business.

Check cash flow before choosing

Build a 12-month cash-flow forecast that includes the proposed financing obligations and equipment operating expenses. Use 3 cash-flow scenarios: expected trading, weaker revenue and an equipment interruption.

Follow this sequence before signing:

  • Define ownership: State whether you need to own the asset or use it for a defined period.
  • Check obligations: Include scheduled payments, required fees and end-of-term commitments.
  • Stress cash flow: Test repayment alongside payroll, suppliers, maintenance and insurance.
  • Review exit: Read the conditions for repayment, termination, sale or return.

The weaker-revenue scenario should show whether your business can meet obligations without relying on the equipment operating continuously. The interruption scenario should include the operational consequence of downtime as well as the financing payment.

Four checks covering ownership, obligations, cash flow and exit terms

Check repayment capacity and exit terms before accepting the financing agreement.

Keep assumptions consistent across offers. Comparing one arrangement using strong sales and another using cautious sales tells you nothing useful about the financing itself.

Which equipment financing option should you choose?

Choose an equipment loan first when you want to own equipment for continuing use. Compare a lease when replacement is planned, and consider a line of credit only when equipment borrowing leaves sufficient operating capacity.

For equipment financing in Canada in 2026, use the 2M7 guide to choose the structure before comparing providers. Then compare written offers for the same equipment, funding need and intended use period.

If none of the offers survives your cash-flow checks, wait. Financing does not fix a purchase that your business cannot support.

FAQ

What’s the best equipment financing option in Canada?

An equipment loan is the default option for businesses seeking long-term ownership and scheduled repayment. A lease fits planned replacement better when its end-of-term conditions match the business’s needs.

Is an equipment loan better than a lease?

An equipment loan is better aligned with ownership; a lease is better aligned with use over an agreed term. Compare security, repayment obligations and exit conditions before choosing.

Can I buy equipment with a business line of credit?

You can use a business line of credit for equipment when the facility permits that use. Set a repayment plan and preserve enough capacity for operating expenses.

Does an equipment lease include maintenance?

An equipment lease includes maintenance only when the agreement explicitly provides it. Review responsibility for repairs, servicing, insurance and equipment downtime separately.

Is vendor financing a loan or a lease?

Vendor-arranged financing can involve a loan or lease, depending on the underlying agreement. Identify the actual financing provider and contract type before comparing the offer.

How much does equipment financing cost in Canada?

Equipment financing costs depend on the written offer, including financing charges, fees and required final obligations. Compare complete schedules for the same equipment and funding need rather than payments alone.

What should I check before signing an equipment financing agreement?

Check ownership, payment obligations, security, guarantees and exit conditions before signing. Test the agreement against expected trading, weaker revenue and an equipment interruption.

One last thing

The end of the agreement belongs in the beginning of your decision. Before accepting equipment financing in 2026, write down exactly what you must do to own, return, sell or replace the asset.

If you cannot explain that outcome in plain language, pause and get the relevant contract clause clarified. The final obligation matters as much as the first payment.

Read more
September 29, 2026
October 12, 2026

5 Low-Cost Ways to Market Your Small Business in Canada

Marketing is the first line item owners cut and the last one they should. A business that stays invisible does not grow. A large spend is not the answer either. Owners who win on a tight budget pick a few tactics that pay back quickly. They run them consistently and track the results. Here are five that work, followed by how to fund a larger push when the numbers justify it.

1. Improve your online presence 

Your website and social profiles work like a storefront that never closes. Most of your competitors already have one, and customers expect to find you online before they ever call or visit. Being online is only the baseline. Being easy to find and easy to trust is what earns the sale.

Start with what costs nothing

Claim and complete your Google Business Profile. Make sure your website loads quickly on a phone. Put one clear offer on your homepage. Then pick one social platform where your customers actually spend time and post there consistently for ninety days before you judge the result. Spreading yourself across four platforms produces four weak accounts.

2. Sell more to the customers you already have

BDC reports that selling to a new customer can cost about five times as much as selling to an existing one. The cost gap between new and existing customers should shape your marketing budget. Writing personally to your ten best customers only takes an afternoon. Inviting them to preview a new product costs almost nothing. A retail shop can go further with a simple points card that rewards the third and fifth visit. Repeat buyers are also your cheapest source of honest feedback, so ask them what you should change. A loyalty program raises the value of each customer without raising your ad spend.

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3. Ask for referrals

Referrals need no ad spend. The lead also arrives already trusting you.  Most owners skip them because asking feels awkward. Ask at the moment the customer is happiest, right after a job goes well or a compliment lands. A restaurant can slip a card in with the bill that gives both the guest and their friend a free appetizer. A service business can ask at final payment. Make the offer simple enough to explain in one sentence.

4. Own your local market

For most small businesses the customer base sits within a short drive. Reputation inside that radius compounds. Ask every happy customer for a Google review. Sponsor a minor hockey team or a charity drive so your name shows up where your neighbours already look. Contractors can photograph finished jobs and put a sign at every active site. A trucking company can send five local shippers a short weekly note on available capacity, so it is the first call when freight needs to move. Small, repeated visibility beats one expensive campaign.

5. Build an email list you own

A social following depends on someone else's algorithm. An email list does not. Collect addresses at checkout, on invoices and through a sign-up form on your website. Follow Canada's anti-spam rules from the first sign-up. The CRTC guidance says CASL requires consent, sender identification and an unsubscribe mechanism for commercial messages.  Consent can be express or implied, but implied consent expires: two years after a purchase and six months after an inquiry. Ask for express consent at sign-up and record how and when each person opted in.

When a bigger push makes sense

Low-cost tactics have a ceiling, and the hidden cost is your time. At some point a paid campaign, a website rebuild, a seasonal inventory build or a marketing hire is the faster route to revenue. The question is how to pay for it without starving day-to-day operations.

Fund it against a measurable return

Only fund marketing you can measure. Set a target such as cost per lead, then work out how many sales it takes to cover the spend. Give each campaign its own promo code or landing page so you know which dollars produced sales. Cut anything that fails after sixty days and put that money behind what works.

If the math works, the funding structure matters as much as the campaign. A merchant cash advance is not a loan, so there is no interest rate. You pay a one-time cost of capital that you know before you sign. 2M7 Financial Solutions’ advances range from $5,000 to $300,000. Most applications receive a decision within 24 hours, which fits a campaign with a fixed launch date. To qualify, a business must operate in Canada, have run for at least three months and bring in at least $15,000 a month.

Match repayment to revenue

Marketing pays back on a delay. An ad you run in March may not produce full revenue until May. Fixed payments that start immediately can squeeze operations during that gap. Businesses that process daily credit and debit payments can choose flex payments, where repayment rises and falls with sales. Fixed payments are also available.

Bad credit does not end the conversation

Many owners assume a weak credit history rules out funding. With 2M7, bad credit will not automatically sink an application. The team weighs monthly revenue, time in business and industry alongside it.

Put your marketing budget to work

If a marketing push is on your calendar, contact 2M7. More than 5,000 Canadian businesses have partnered with 2M7. Send three months of bank statements, a photo ID and a void cheque, and we will reach out as soon as possible. The team will help you choose between fixed and flex payments during the process. Then spend the money on the campaign instead of waiting on it.

FAQs

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Can I use a merchant cash advance to pay for marketing?

Yes. 2M7 funding can go toward advertising and promotions, and it has no narrow spending restrictions tied to specific categories. Business owners use it for things like a paid ad campaign or the inventory needed for a seasonal push. Funding ranges from $5,000 to $300,000.

How is a merchant cash advance different from a business loan?

A merchant cash advance is not a loan, so there is no interest rate. You pay a one-time cost of capital instead. 2M7 shows you that cost before you sign, and you pay it off over time along with the funds. No collateral is required.

What are the eligibility requirements?

Your business must be located in Canada. It must have operated for at least three months and bring in at least $15,000 a month. You also cannot have an open bankruptcy. Bad credit does not automatically rule you out, because 2M7 also looks at monthly revenue, time in business and industry. You will need three months of bank statements, a photo ID and a void cheque.

Can I choose how I repay the funding?

Yes. 2M7 offers fixed and flex payment options. Fixed payments stay at a scheduled amount, while flex payments are based on a percentage of daily credit and debit sales and are available to businesses that process those payments.

What is the cheapest way to market a small business in Canada?

The cheapest tactics cost time instead of money. Claim your Google Business Profile and ask happy customers for reviews. Ask for referrals and sell more to the customers you already have. Add an email list you own so you are not relying on a social algorithm. No single tactic wins for every business. Pick two or three, run them consistently for ninety days and track what brings in sales before you spend on paid ads. 

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Read more
March 15, 2021
September 20, 2026

How to prepare your business for capital raised

You have worked hard to start up your business. After perfecting your presentation, you have been able to raise some capital. Congratulations! Now what do you do? Make sure you don’t waste this opportunity to launch your business right. Here are five ways to prepare your business for capital raised.

1) Know your “runway”

Your business’s “runaway” is the amount of time your business has before it runs out of cash. First, you should look at your business’s monthly expenses and your capital raised and then, determine how much time you need in order to gain a steady stream of income. Ideally, you will want your business to have a six-month “runaway.” With six months’ worth of operating capital, you can deal with various disruptions that will come with operating a new business.

2) Use a budget management tool

One of the best ways to manage your business is to use a budget management tool, and with the right budget tool, you will be able to manage your expenses and identify opportunities to save money and run leaner. There are a number of top budget management tools that are designed around start-ups. Some of the top budget management tools include the following: Quicken - Quicken is great for smaller starter-ups with its easy-to-use software and interface. Centage - If you have more complex operations, then Centage is an ideal budget management software system. Lola - Lola is a great budget management tool if you are dealing with a number of expense report.

3) Secure the best prices from vendors

You want to make sure that your capital goes as far as it can possibly go. Therefore, you will want to control your costs. One of the best ways to control cost is to be able to get the best prices from your vendors. Be sure to get multiple quotes from as many vendors as possible. Also, if you are planning to use a vendor for the long term, try to negotiate better prices to help you stretch your capital.

4) Have a business plan

It’s a good idea to have a business plan. In fact, a business plan is like a road map that shows everyone in your company, as well as your investors, what is your plan to grow income and become profitable. If you have no experience writing up a business plan, don’t worry. There are a number of business plan templates that you can use to help you get started. Here are a couple of places where you can find business plan templates:

5) Have an emergency or contingency plan

You want to make sure that your business has a plan for the unexpected. In fact, situations such as natural disasters or disruptions in manufacturing or inventory can spell disaster for your business. The best way to plan for an emergency is to set aside a portion of your capital raised and set it aside for emergency situations. That emergency money can save you in situations where you need money fast and you may not be able to raise further capital.

Getting your capital for your business going

Now that you have the capital that you need for your business, it is time to get going. Be sure to have a plan, set a budget, and watch your spending. Also, spend your business capital the right way and you will be well on your way to start-up success. If you require a merchant cash advance for your business, 2M7 Financial Solutions are here to help you out. Request a quote, we will be happy to assist you.

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