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5 Ways to Build Engaging Relationships with Your Clients

5 Ways to Build Engaging Relationships with Your Clients

5 Ways to Build Engaging Relationships with Your Clients
4
Mar 2020
27
Jul 2026

It shouldn’t come as a surprise that you need to build trust with your clients to drive sales. People buy from companies they trust, and you have to earn that trust. For most companies, that means building engaging relationships with clients over time. The more you interact with the client, the more opportunities you have to convince them to trust you.Building relationships is easier said than done. These five methods could help you engage with your clients on a deeper level.

Ask Questions and Get Answers

When was the last time you took a customer survey? Companies shouldn’t shy away from getting feedback from their clients. Ask the people you work with what you do well and where you can improve. It’s important to put that feedback into action. When your clients see you’re listening, they’ll feel their input really matters.

Go Above and Beyond

When you receive exceptional service, it stands out in your mind. You should aim to exceed your clients’ expectations at every turn. By doing so, you show how important the client is to you.

Communicate and Connect to Build Engaging Relationships

Have you ever watched a video or read an article, and thought, “This client needs to see this”? You should attend to clients’ needs this way. It’s part of communicating and connecting with people on a human level. By sharing content or sending an email to check-in, you can more easily build engaging relationships with your clients.

Show Appreciation

Everyone likes to feel important, and your clients are important to you. Show your appreciation by providing a loyalty program or a special offer.

Remember Patience is a Virtue

Today’s customers don’t like being pitched to, so cultivate patience instead. A client may not be ready to buy today. They may need more information. That’s okay. You can support them by answering questions and sharing information. By being helpful, not pushy, you’ll build trust and relationships with your clients.

Finance Your Relationship-Building Program

Building relationships drives sales and company growth. Conducting a survey or starting a loyalty program can cost though. Learn how a merchant cash advance could help you build better relationships.

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The Pros and Cons of a Merchant Cash Advance

When considering financing options for your small or medium-sized business, a merchant cash advance (MCA) may seem like the perfect alternative to a traditional business loan. While there are certainly many benefits to this type of lending choice, there are also some cons to keep in mind when determining whether an MCA is right for you. Learn more about pros and cons of a Merchant Cash Advance.

Benefits of Merchant Cash Advance

PRO (Benefit):  MCAs are available to those with poor credit

Business loans typically require a business owner and business to have good credit ratings. On the other hand, merchant cash advances consider your future sales projections, not your credit history. Since MCAs are repaid using future credit and debit revenue, a poor credit rating and collateral aren’t relevant to the lender.

PRO(Benefit): MCAs get you cash faster

The approval process for a merchant cash advance is much quicker than a business loan. In some cases, a business owner can have the money requested in their bank account in less than 48 hours.

Cons of Merchant Cash Advance

CON: Lenders are unregulated

The MCA industry is largely unregulated, which makes it possible for some lenders to charge hefty interest fees and take advantage of their customers. Be careful, read reviews, and ask questions of your lender before you decide on a merchant cash advance.

CON: Daily deductions can hurt cash flow

Repayment of a merchant cash advance occurs by deducting funds from credit card receipts, sometimes on a daily basis. Make sure to check with your MCA provider the repayment details of the plan you are signing up for.Merchant cash advances are an alternative lending method for small business owners who need cash fast and may not have the collateral or credit to get bank loan approval. However, before you apply for an MCA, make sure you do your homework, ask questions, think about pros and cons of a Merchant Cash Advance and if you need advice on alternative lending solutions, we are always here to help.

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What’s the Difference between MCA and Business Loan?

Merchant Cash Advance vs. Business Loan: Which One Is Right for Your Business?

Most Canadian small business owners will need outside capital at some point. The question is rarely whether to get it, but which type actually makes sense for where the business is right now.

The Traditional Route: Business Loans 

A business loan gives you a fixed amount of capital repaid in monthly installments over an agreed term. The schedule is set from day one and you always know exactly what you owe, which makes it a solid fit for longer-term investments with predictable returns.

Canada also has a government-backed option worth knowing about. Canada's Small Business Financing Program, administered by ISED, partners with banks and credit unions to make loans available to businesses that might not otherwise qualify for conventional financing. In 2024-25, the program supported over 6,400 loans totalling close to $1.9 billion.

The tradeoff is access. Banks want clean financials, strong credit, and often collateral. For many small business owners, those requirements are the whole problem.

How a Merchant Cash Advance Is Different

A merchant cash advance advances you a lump sum against your future revenue. Repayment comes as a fixed percentage of your daily or weekly sales, drawn automatically until the balance is paid off. Slow week, less comes out. Strong week, you pay it down faster.

The cost is structured through a factor rate rather than an interest rate, making an MCA a higher-cost product than a bank loan in most cases. What it offers in return is speed, flexibility, and a qualification process built around your sales history rather than your credit score. Businesses turned down by banks due to credit history or limited operating time often qualify here, and funding can land in your account within a day or two.

Picking the Right Tool

A business loan makes sense when you have the credentials to qualify, the investment is long-term, and you have time for the application process. A merchant cash advance makes sense when you need capital fast, your revenue is the stronger part of your financial picture, or you need repayment that moves with your business. This holds true across industries whether you are in retail, restaurants, construction and trades, or trucking. The right product depends less on what you do and more on what you need the money for and how fast you need it.

If you want a straight conversation about which option fits your situation, feel free to reach out to us.

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2M7 Featured in CanadianSME Magazine: “Ways to Secure Funding for Your Small Business”

2M7 Financial Solutions is honoured to be featured in this month’s CanadianSME Small Business Magazine, with an interview highlighting small business financing advice from 2M7’s CEO, Avi Bernstein. From his insights on the state of the lending landscape, to his expertise on the challenges facing small businesses today – Avi provides insider advice on alternative lending options that can help small businesses secure the funding they need to operate and grow their business.

In the interview, CEO Avi Bernstein discusses the many factors that traditional lenders use to evaluate whether a business qualifies for a loan, and why this digital credit score algorithm method of evaluating businesses, is increasingly resulting in small businesses being denied funding from lenders such as banks and credit unions.“

Rapid shifts in new technologies, increased competition, and the state of the economy have led to an increased need for financing, but it is becoming increasingly more difficult from small businesses to access funding from traditional lenders,” said Avi, when asked about the challenges that small businesses face when it comes to securing funding. “Most small businesses need loans to bridge the gaps during uncertain times such as these, but small business owners continuously struggle to secure working capital.”

For over a decade, 2M7 has been dedicated to leveraging its expertise in the Canadian lending landscape to help as many small businesses as possible to get access to the working capital they need. This dedication has led to the development of a proprietary algorithm which uses a unique approach to evaluate risk and determine credit worthiness – enabling 2M7 to fund businesses that might not otherwise qualify for a traditional loan.

Furthermore, the 2M7 team strives to provide an alternative lending solution that better meets the needs of small Canadian businesses than traditional loans. With minimal requirements and simple terms, 2M7 has designed a straight-forward borrowing option that essentially provides small business owners with a cash advance that is deposited directly into their bank account within 24-48 hours, to use immediately within their business as they see fit.2M7 Financial Solutions continues to be at the forefront of the innovative technologies and processes that are transforming the Canadian financial industry in order to help grow the small businesses that are the backbone of our economy. As the industry continues to evolve, the 2M7 team is committed to continuously improving its flexible funding solutions and working closely with small business owners to better meet their changing needs.

To read the full interview, click here to open page 37 of this month’s digital edition of CanadianSME Small Business Magazine.

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