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5 Ways To Market Your Small Business On A Budget

5 Ways To Market Your Small Business On A Budget

19
Aug 2021
24
Jan 2025

Marketing is one of the aspects of your business that takes a lot of your revenue. Business owners are sort of blackmailed into spending too much cash just because they have to outweigh their competitors and sort of 'steal' customers away from them. That's how the world of business works. However, a small business is already short on funds, and they can't pour that much money into marketing without affecting operational costs. If you find yourself in a situation where you need to up your marketing game but don't have the funds to do so, you're at just the right place. Here are five things you need to know about marketing small businesses on a budget.

1.   Stay Active on Social Media

Social media is one of the best forms of marketing that you have, and it's totally free. A lot of businesses look at social media as a tool just for outreach. It's a lot more than a way just to communicate with your audience. Social media provides your business with access to millions of people all over the world. The best part is that it doesn't matter what kind of business you have. You'll find tons of customers through social media.

2.   Focus on Loyal Customers

Finding new customers is something that every business has to do to survive. You have to scale your business to grow substantially, and that can only happen when you have new customers. However, in an effort to obtain them, companies often overlook their current loyal customers. We consider that a huge opportunity being missed. You can offer rewards, dedicated customer support, and discounts to ensure that these people stay interested.

3.   Think of Local Communities

Many businesses can take advantage of their local communities for growth and brand recognition. The best part is that you can advertise your business at some charity events, major gatherings, fairs, etc.

4.   Reward Programs

Your current customers can be a gateway to obtaining brand-new clients as well. Reward programs are an amazing incentive that encourages people to recommend your company or service to their friends and family. Word of mouth drives an average of $6 trillion in revenue for businesses globally. That's more than enough incentive you need to start a rewards program.

5.   Merchant Cash Advance

If you're planning to ramp up your marketing efforts but don't necessarily have the budget on-hand to make it happen, there are many financial organizations in the market that provide merchant cash advances. These MCAs are a lot different as compared to standard business loans. Instead of having to pay the money back in a lump sum, you’ll be returning the money through a percentage of your profits.

Closing Thoughts

Marketing does work, especially when it's carried out effectively and with consistency. Many will argue that it's one of the most profitable and, if you can’t seem to get your marketing done on a budget, 2M7 financial solutions is here to help you. We offer merchant cash advance to businesses in Canada. So, if you need some extra cash to fund your marketing campaigns, give us a call today to learn more.

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How to Get Funding for Your Cannabis Business in Canada

Cannabis has been legalized in Canada since 2019, and since the legalization, the consumption of marijuana has skyrocketed to the extent that setting up a cannabis business in the country is guaranteed to be a profitable investment. There’s never been a better time to move into the industry. However, if you’re a cannabis enthusiast that wants to make a move into this industry, the first thing you’re probably concerned about is the working capital to start the business. Business loans in Canada are a big part of the entrepreneurial world, however, getting funding for a cannabis business is easier said than done. So, how can you get funds for your future company? If this is a question that you’re asking, you’re at just the right place. Here are a few funding options from sources that will happily lend you money.

Bank Loan

Banks are obviously the first option whenever we think about anything money/loan-related. But cannabis, banks, and business loans in Canada are three things that don’t blend well together. Most mainstream banks will refuse to work with cannabis companies. However, if you can find the right bank, there’s potential to get your hands on a large stack of cash for your cannabis company at reasonable interest rates. There’s a lot of room for customizing payment plans as well, so you can pay back the money on your terms. You’ll have to find a relatively smaller bank that has lenient policies for where they invest their money. But even those banks are strict with their requirements for loans and will check to make sure you don’t have bad credit. The banks will not approve a loan if there’s any signs of problems in your credit and financial history.

Business Line of Credit

A business line of credit is another underrated option when it comes to getting funds for a cannabis business. It’s a simple process that provides your business with a revolving credit limit. It’s very similar to a credit card, but interest rates are significantly lower. You can withdraw a certain amount of money that you need and will have the option to pay it back in the form of monthly balances and partial payments. You’ll have the added benefit that the interest will only be charged for the outstanding balance of your card, making it a viable option for business loans in Canada. This is a good option for some quick funding when you need to pay the utility bills, fund inventory refilling, pay salaries, and more. However, you’re not going to get a large amount of money with a business line of credit. You’re going to be limited to a certain amount of money, depending on your credit limit. If you’re looking for funds to start your company, a business line of credit is not a good idea. If you need a small amount of money for occasional expenses, this is a great option.

Merchant Cash Advance

A merchant cash advance is, by far, the best way a cannabis business can secure funding. It’s a system where you pay today’s bills with tomorrow’s money. Your MCA provider will hand over a flat sum of cash directly into your account, and you’ll only have to return a certain percentage of your sales every month until the entire amount is covered. This is a flexible option for businesses that aren’t certain of what their sales volume will be each month. For example, if you have $0 in generated revenue for December, you won’t have to pay back anything to your MCA provider. That’s the major benefit of MCA and why it’s such a great idea for an industry like cannabis. Where Can You Get a Merchant Cash Advance? So, now that you know what an MCA is let’s talk about where you can get it. 2M7 Financial solutions is a Canadian merchant cash advance provider that has been helping small businesses like yours get over the funding limitations and compete with your top competitors. The best part about working with 2M7 is that we give funds to companies that banks and other lenders are saying no to. Here’s a breakdown of why 2M7 is the company that should fund your business:

  • Quick Process – We work fast! If you signed up for an MCA in the morning, you could have the money in your account by the end of the day.
  • Ignoring Bad Credit – Unlike banks, 2M7 doesn’t rely on credit scores as a factor to decide who gets funding and who doesn’t. If you have bad credit, you are still eligible for an MCA.
  • Multi-Use Funding – Businesses have tons of miscellaneous costs, and we get that. That's why the money you get from 2M7 can be used for any business purpose you choose.

Conclusion

A merchant cash advance is the best way to secure capital for your company. So, if you are looking for a Canada-based provider to help you out, get in touch with the funding experts and discover how this alternative financing option can help your business.

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March 30, 2021
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How to Get Business Financing With Poor Credit

If you are looking to grow your business, then you may find it challenging if you have poor credit. However, there are a number of options that can help your business get the financing with poor credit. Here’s a look at the steps you can take to secure fencing for your business with poor credit.

1) Check your credit score

The first thing that you should do is know your credit score. If your credit score is below 700, then your credit will be considered subprime. Also, this can prevent you from the top business financing options. You can credit your credit score for free on Credit Karma. You can also request one credit report, per year, from the two major credit reporting agencies.

2) Know your options

Once you know your credit score, then you can explore your options. In fact, if you have a low credit score, then you will want to consider the following types of financing options:

  • Business credit cards - There are a number of business credit cards that allow customers with subprime credit scores. While these credit cards may have higher interest rates, they will allow your business to get the quick funding that you need.
  • Merchant cash advance - A merchant cash advance is an advance based on the credit card sales deposited into your business’s bank accounts. In short, a merchant cash advance can help you get access to your money faster for a small fee. Many businesses used merchant cash advance to gain faster cash flow.
  • Short-term line of credit - A short-term line of credit allows you to draw from a pool of funds. When you pay back the loan with interest, then you can draw from the line of credit again.

3) Create a business plan

If you are looking to secure a short-term business loan, it is a good idea to have a business plan. After all, the bank will want to know what type of business that you are in and how you intend to generate revenue. A well-organized business plan will increase your chances of being approved for a short-term business loan.

4) Have collateral

If you have any form of collateral, then you can secure a loan much more easily. Here are some types of collateral that can allow you to get the funds that your business needs:

  • Vehicle
  • Property
  • Inventory
  • Unpaid invoices
  • Cash

5) Find a co-singer

Finally, you can find a co-signer that can help you secure a loan or financing with poor credit. A co-signer can be anyone from a member of the family to a business partner. The co-signer should be aware that they are liable for the loan if you don’t pay back the principal or the interest.

Getting your business up and running

Bad credit doesn’t have to stop you from funding your business. At 2M7 Financial Solutions, we do not require a credit score to issue a merchant cash advance. Apply now to get a merchant cash advance today.

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May 19, 2023
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Revenue Based Financing: What is it and how can it Help Grow Your Business?

If you’re an entrepreneur seeking affordable funding options for your business without giving up equity or being burdened by debt, Revenue-Based Financing (RBF) might be just what you’re looking for! RBF has been steadily rising in popularity among growth-stage companies, and for good reason; the flexibility and unique blend of equity and debt financing is changing the game as it keeps you in control every step of the way.But that’s not all. A whole world of revenue-based avenues, such as Merchant Cash Advances and Factoring are entering the scene too!In this article, we will dive into the world of RBF, its alternatives, and provide you with valuable resources to help you make an informed decision about financing your business.

What is Revenue Based Financing?

Revenue Based Financing is a new type of funding that combines the convenience of a business loan with the peace of mind of flexible repayment options.Instead of a set monthly repayment, RBF allows your company to trade a percentage of sales for start-up capital. This allows you and the investor, as it provides the funds you need without tying up valuable equity or incurring debt. Your investor can rest easy knowing that they will receive regular payments (though the amounts may vary) under a legally binding contract.

HOW IT WORKS:

1. Find an Investor

Venture capital firms, dedicated RBF investors, or angel investors are a good place to start.

2. Pitch Your Business

Present your business plan, financials and growth projections to the investor. Show them your intended use of the funds and your company’s potential for generating consistent revenue.

3. Negotiate Terms

If the investor is interested, this is where you will negotiate the investment amount, percentage of revenue shared, repayment cap, and anything else that is pertinent to the deal.

4. Sign on the Dotted Line

Once the terms are agreed upon, both you and the investor sign a legally binding document that outlines the specifics of the deal.

5. Put the Funds to Use

Receive your funds (usually in a lump sum), and put them to work in marketing, product development, hiring, or other areas that will propel your company’s growth forward.

6. Monthly Payments

As your business starts generating revenue, repay your investor based on the agreed-upon monthly percentage.

7. The Repayment Cap

Once you have hit the predetermined repayment cap, your obligation to the investor is fulfilled, and you retain full control of your business.

RBF Alternative: Merchant Cash Advances

If your business is retail based or receives a high volume of revenue from credit card transactions (such as a restaurant), Merchant Cash Advances may be a more suitable financing option. With MCA, you exchange a percentage of future credit card sales for the lump sum investment.

HOW IT WORKS:

1. Apply for MCA

Once you find a reputable Merchant Cash Advance provider, apply for funding using the above-mentioned information for your business, as well as your credit card transaction history.

2. Receive the Funds

Again, usually a lump sum.

3. Repay Via Sales

MCA offers a big advantage in that you have quick access to the funds, and the flexibility of repayments being tied to sales, which eliminates the need for collateral. However, MCA’s can be more expensive than a traditional loan, and the deduction from your daily sales may impact your cash flow for a time. Learn more about Merchant Cash Advances here.

RBT Alternative: Factoring

Factoring is also known as accounts receivable financing or invoice financing. It may work best for you if your business is facing cash flow issues due to slow-paying clients. With factoring, you sell your unpaid invoices to a factoring company at a discount, and they take care of collecting the funds.

HOW IT WORKS:

1. Find a Reputable Factoring Company

Preferably one that specializes in your industry.

2. Sell Your Unpaid Invoices to the Factoring Company at a Discounted Rate

Usually 70-90% of the invoice amount.

3. Get Paid Upfront

The Factoring company will subtract their fees and pay you the agreed upon amount right away.

4. Invoice Collection

Now it’s out of your hands, and the factoring company takes care of collecting the overdue amount from your clients!

5. Receive the Remaining Balance

Once the client pays, the Factoring Company will send you the remaining balance, minus their fees. Factoring eliminates the need for you to waste time chasing after clients to pay their invoices, and gives you quick access to the funds, relieving your financial stress. However, like merchant cash advances, factoring can be more expensive than a traditional loan.

Choosing the Right Financing Option

After reading this article and looking into the different financing options for your business, you hopefully have an idea of which option is best for your business. Ultimately though, the biggest factors to consider are:

  • Your Business Industry
  • Your Revenue Model
  • Company Growth Stage
  • Repayment Flexibility

Once you determine those, you can make the choice that works best to propel your business forward! Revenue Based Financing is getting more creative and attainable as the structure of our economy evolves. It really is becoming the financing option of the future.

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