Tips and Resources for Running Businesses in Ontario

If you’re an entrepreneur seeking affordable funding options for your business without giving up equity or being burdened by debt, Revenue-Based Financing (RBF) might be just what you’re looking for! RBF has been steadily rising in popularity among growth-stage companies, and for good reason; the flexibility and unique blend of equity and debt financing is changing the game as it keeps you in control every step of the way.But that’s not all. A whole world of revenue-based avenues, such as Merchant Cash Advances and Factoring are entering the scene too!In this article, we will dive into the world of RBF, its alternatives, and provide you with valuable resources to help you make an informed decision about financing your business.

What is Revenue Based Financing?

Revenue Based Financing is a new type of funding that combines the convenience of a business loan with the peace of mind of flexible repayment options. Instead of a set monthly repayment, RBF allows your company to trade a percentage of sales for start-up capital. This allows you and the investor, as it provides the funds you need without tying up valuable equity or incurring debt. Your investor can rest easy knowing that they will receive regular payments (though the amounts may vary) under a legally binding contract.

HOW IT WORKS:

1. Find an Investor

Venture capital firms, dedicated RBF investors, or angel investors are a good place to start.

2. Pitch Your Business

Present your business plan, financials and growth projections to the investor. Show them your intended use of the funds and your company’s potential for generating consistent revenue.

3. Negotiate Terms

If the investor is interested, this is where you will negotiate the investment amount, percentage of revenue shared, repayment cap, and anything else that is pertinent to the deal.

4. Sign on the Dotted Line

Once the terms are agreed upon, both you and the investor sign a legally binding document that outlines the specifics of the deal.

5. Put the Funds to Use

Receive your funds (usually in a lump sum), and put them to work in marketing, product development, hiring, or other areas that will propel your company’s growth forward.

6. Monthly Payments

As your business starts generating revenue, repay your investor based on the agreed-upon monthly percentage.

7. The Repayment Cap

Once you have hit the predetermined repayment cap, your obligation to the investor is fulfilled, and you retain full control of your business.

RBF Alternative: Merchant Cash Advances

If your business is retail based or receives a high volume of revenue from credit card transactions (such as a restaurant), Merchant Cash Advances may be a more suitable financing option. With MCA, you exchange a percentage of future credit card sales for the lump sum investment.

HOW IT WORKS:

1. Apply for MCA

Once you find a reputable Merchant Cash Advance provider, apply for funding using the above-mentioned information for your business, as well as your credit card transaction history.

2. Receive the Funds

Again, usually a lump sum.

3. Repay Via Sales

MCA offers a big advantage in that you have quick access to the funds, and the flexibility of repayments being tied to sales, which eliminates the need for collateral. However, MCA’s can be more expensive than a traditional loan, and the deduction from your daily sales may impact your cash flow for a time.

RBT Alternative: Factoring

Factoring is also known as accounts receivable financing or invoice financing. It may work best for you if your business is facing cash flow issues due to slow-paying clients. With factoring, you sell your unpaid invoices to a factoring company at a discount, and they take care of collecting the funds.

HOW IT WORKS:

1. Find a Reputable Factoring Company

Preferably one that specializes in your industry.

2. Sell Your Unpaid Invoices to the Factoring Company at a Discounted Rate

Usually 70-90% of the invoice amount.

3. Get Paid Upfront

The Factoring company will subtract their fees and pay you the agreed upon amount right away.

4. Invoice Collection

Now it’s out of your hands, and the factoring company takes care of collecting the overdue amount from your clients!

5. Receive the Remaining Balance

Once the client pays, the Factoring Company will send you the remaining balance, minus their fees. Factoring eliminates the need for you to waste time chasing after clients to pay their invoices, and gives you quick access to the funds, relieving your financial stress. However, like merchant cash advances, factoring can be more expensive than a traditional loan.

Choosing the Right Financing Option

After reading this article and looking into the different financing options for your business, you hopefully have an idea of which option is best for your business. Ultimately though, the biggest factors to consider are:

• Your Business Industry
• Your Revenue Model
• Company Growth Stage
• Repayment Flexibility

Once you determine those, you can make the choice that works best to propel your business forward! Revenue Based Financing is getting more creative and attainable as the structure of our economy evolves. It really is becoming the financing option of the future. For a closer look at how an MCA may support expansion, read how a merchant cash advance can support expansion.

According to the Canadian Federation of Independent Business (CFIB), 2025 was a divided year for Canadian small business: while 37% of owners reported a good year in terms of revenues and profits, 35% reported a poor one. The smallest firms felt it most. Among businesses with fewer than five employees, only 35% described 2025 as a good year, compared to 42% of larger firms. Tariff pressures, high operating costs, and slowing business dynamism have left many owners caught in a difficult position.

For those who have turned to the bank for help, the options are often limited. The federal government's Canada Small Business Financing Program (CSBFP) issued just 6,409 loans totalling nearly $1.9 billion in 2024-25, a record in program history. But with approximately 1.2 million small businesses in Canada, the reach of traditional financing programs remains narrow. The average CSBFP loan size was $294,067, which is far more than what most small business owners need to solve a specific, immediate cash flow problem.

A Merchant Cash Advance (MCA) is one alternative worth understanding. It is not a bank loan. It is an advance on your future revenue, repaid as a percentage of daily sales, with a single fixed cost of capital disclosed upfront. There are no interest charges, no hidden fees, and no collateral requirements.

Some industries tend to benefit from this kind of flexible, short-term working capital more than others. Below are five industries which benefit from a merchant cash advance:

1. Restaurants and Food Service

Canada's foodservice sector added nearly 24,000 jobs between January and November 2025 according to Restaurants Canada, a sign that demand is holding up. Growth, however, requires capital, and restaurant revenue is inherently unpredictable. Equipment needs replacing without warning. A slow season can erode a cash position that looked healthy a few months earlier. Traditional lenders typically want two or more years of financial history and strong collateral before approving financing, which many independent restaurant owners cannot provide.

A merchant cash advance can provide working capital in the range of $5,000 to $300,000, with approval typically within one business day and funds deposited within 24 hours. Because repayments are tied to a percentage of daily sales, owners pay more when business is strong and less when it slows. This structure suits the seasonal and variable nature of restaurant revenue better than a fixed monthly payment.

One restaurant owner who used 2M7 funding for a kitchen equipment upgrade described the experience this way: "Highly recommend 2M7 if you are planning any big purchases. They helped us get funding for the new kitchen equipment and we continue to upgrade our facility."

2. Construction and Trades

Construction businesses routinely face a timing problem: materials, equipment, and labour costs arrive before client payments do. Payment terms of 30, 60, or even 90 days are common, which means contractors are often funding project costs out of their own cash flow while waiting for invoices to clear. Banks are generally reluctant to lend against this kind of irregular, project-based revenue, which leaves many contractors with limited options when they need capital quickly.

A merchant cash advance can help bridge the gap between project start and payment receipt, allowing contractors to cover immediate costs without waiting on a lengthy approval process or pledging personal assets.

Sean Morales, who needed funding for a demolition project, noted: "We need funds for a demolition project for our office. These guys got it done in less than 24 hrs."

More information on how working capital applies to the construction sector is available on 2M7's construction and trades funding page.

3. Retail and E-Commerce

Canadian e-commerce orders rose 20% in 2025 according to Omnisend, reflecting continued growth in both online and in-store retail. Sustaining that growth requires inventory investment well ahead of actual sales. Retailers need to order stock months before peak seasons, and suppliers often require payment before goods are delivered. A bank approval process that takes weeks is rarely compatible with those timelines.

Merchant cash advances allow retailers to access the capital they need for inventory, seasonal staffing, or store improvements without lengthy documentation requirements or the need to pledge collateral.

Morgan Lowe, a boutique retailer who used an MCA to expand her store, said: "I am a small business owner that just recently expanded and was struggling to find funding. 2M7 came through and has been wonderful to deal with."

For businesses where inventory is the core challenge, the impact can be ongoing. Visionary Hydroponics noted: "We are a small business and maintaining inventory can be a challenge. These types of [advances] help keep product on the shelf."

Details on how 2M7 works with retailers are available on the retail inventory and growth funding page.

4. Trucking and Transportation

BMO's Fall 2025 Canada Truck Transportation update describes the Canadian trucking industry as still in a fragile state, with trade barriers and tariff uncertainty continuing to weigh on domestic and cross-border freight volumes, rates, and fleet fundamentals. For owner-operators and small fleets, this means running lean while still needing to cover fuel, maintenance, and payroll between loads.

Traditional financing in this sector often requires an established credit history and years of documented revenue, which can be difficult to demonstrate during a period of industry-wide softness. A merchant cash advance offers a more accessible path to short-term working capital, with repayments that adjust alongside revenue rather than remaining fixed regardless of conditions.

More detail on how this applies to transportation businesses is available on 2M7's trucking funding page.

5. Landscaping and Seasonal Businesses

Seasonal businesses face a structural cash flow challenge that most financing products are not designed for. Revenue arrives in concentrated bursts, while costs related to insurance, equipment upkeep, and preparing for the next season continue year-round. A lender evaluating a landscaping company's winter financials will often see a picture that looks worse than the underlying business actually is.

The CFIB's December 2025 survey found that smaller firms are the most vulnerable to sudden cost pressures and disruptions. For seasonal operators, that kind of pressure is predictable and recurring rather than exceptional.

A merchant cash advance with flexible repayment can work with this pattern rather than against it. When revenue is strong in peak season, repayments reflect that. When it drops in the off-season, repayments decrease proportionally. Owners are not locked into a fixed payment schedule that ignores the realities of how their business operates.

Who Qualifies

Businesses interested in a merchant cash advance through 2M7 need to meet a straightforward set of criteria:

• The business is located in Canada
• The business has been operating for at least 3 months
• Monthly revenue is at least $15,000
• There are no open bankruptcies

No collateral is required. Approval decisions take into account overall revenue and business activity, not credit score alone.

How Repayment Works

2M7 offers two repayment structures. Fixed payments mean the same amount is debited on a regular schedule, with the option to request a reduction if revenue drops significantly. Flex payments are tied directly to a percentage of daily sales, so repayment amounts naturally rise and fall with business activity. The flex option is available to businesses that process daily credit and debit transactions.

Before signing, the total cost of capital is presented clearly. There are no origination fees, application fees, interest charges, brokerage fees, annual maintenance fees, or early repayment penalties. The cost disclosed upfront is the only cost.

Once a business is an existing client, requesting additional funding is straightforward. Clients can contact their dedicated representative directly by phone or text, and if approved, funds can be deposited within 30 minutes.

What Business Owners Have Said

"2M7 greatly guided us through the entire process of funding for our small business. We're extremely pleased with their clear explanations of what to expect and their steady commitment to helping us." -- Kotryna Zis

"Had the pleasure of dealing with 2M7 and Yakov, who helped our business get approved with funds in my account the next day. Greatly appreciate their help. Everything that we talked about was provided." -- Brady Douglas

"2M7 has been so wonderful to work with. Every employee I speak with is incredibly helpful and kind. I would never have been able to get back on my feet after COVID-19 if not for them." -- Jenny Watson

Is a Merchant Cash Advance Right for Your Business?

A merchant cash advance is not the right fit for every situation. It works best for businesses that have consistent revenue, need capital quickly, and want repayment terms that reflect how their business actually performs rather than a fixed schedule set by a lender.

Canada's government financing programs reached fewer than 6,500 businesses last year in a country with over a million small businesses. For many owners who fall outside the criteria those programs require, alternative working capital solutions are worth exploring.

If your business is based in Canada, has been operating for at least three months, and brings in at least $15,000 per month in revenue, you can check your eligibility with 2M7 without a lengthy application process.

Related reading: What is a Merchant Cash Advance? 2M7 vs. Other Merchant Cash Advance Options The Truth About Small Business Loans 5 Low-Cost Ways to Market Your Small Business in Canada

Sources: CFIB: A Divided Year, Small Business Performance in 2025 ISED: Canada Small Business Financing Program, Overview and Highlights 2024-25 Retail Insider / Restaurants Canada: Foodservice sector added nearly 24,000 jobs in 2025 BMO: Industry Update, Canada Truck Transportation, Fall 2025 Retail Insider / Omnisend: Canadian E-Commerce Orders Rose 20% in 2025

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What is a small business loan?

Generally speaking, a business loan is borrowed by a business owner or a company in order to finance and manage its operations including, but not limited to, purchasing equipment or inventory, investing in expansion, hiring new employees, and more. A business loan has terms and conditions directing how and where the money can be used, what the interest rate is, and what would be the repayment schedule. Every financial institution has its own criteria and requirements for lending and offering the best business cash advance loans; each will assess your credit rating differently in order to estimate how risky it is to lend you money and will offer you several lending options.  A small business loan is fundamentally the same, where the money borrowed for small business needs to be used to purchase equipment or hire employees. For entrepreneurs who are looking to get their venture off the ground, the small business start-up loans are a great alternative. New business owners say that the biggest challenge in starting a business is to get financing. In this case, private lenders and government programs offer financing options to help out new businesses.  At the federal and provincial levels, Canada offers startups various financial aid programs within specific sectors and regions. For instance, the Business Development Bank of Canada (BDC) offers loans to entrepreneurs to set up a new business, build or renovate facilities, buy equipment, develop new products, expand into new markets, improve IT infrastructure, and even sell the business.

Getting approved for your business loan

In order to get approval for small business loans in Canada, the owner has to provide a business plan as well as have all their documents in order. Firstly, you should ask yourself the following questions which will help you with your loan application:

• Why does your business need the money?
• What is the right type of loan for you?
• What type of lender should you approach?
• Do you think you qualify? If unsure, how can you improve your situation?
• Do you have all the documents required by the bank?

Financial institutions are reluctant to provide business loans unless there is sufficient security or collateral to guarantee the loan. Numbers show that less than 25% of small startup business loan applications are approved by major lenders. That is why private lenders have become such a practical financing option in the last decade. Unlike venture capital or angel investors, they do not require you to put up a percentage of your business. Moreover, it is easier to obtain a business loan from private lenders as they are more flexible with the loan terms. The paperwork is not as difficult and loans approvals happen faster than in major financial institutions.  Below are a few types of small business loans and financing options:

1. Lines of credit
2. Peer to peer (P2P) loans
3. Merchant advances
4. Investor loans
5. Term loans
6. Commercial Bank Loans
7. Equipment Loans for Startup Businesses
8. Online Invoice Financing
9. Traditional Equity Financing
10. Personal Loans

Types of startup business loans

Startup needs differ from established and even small business needs. Moreover, the startup most likely generates zero or negative revenue in the beginning. Entrepreneurs who are looking to borrow money for their business are usually asked for personal guarantees and collateral. This means that the business owner may put up his house or any other assets as collateral for the loan. That said, start-up business loans may not be the best option – especially if there are not enough assets available. As mentioned above, small business start-up loans from private lenders are better alternatives. Whether obtained through crowd-funding, private lenders, or the government, small loans can help a business owner pave the way for his business. Currently, equipment loans for startups are very popular. These are relatively small loan amounts, so the equipment that is purchased can be put up as security. Merchant cash advances and peer to peer funding can help small businesses with their cash flow and managing operations. Business lines of credit (LOC), sometimes called corporate credit loans, are like credit cards but for businesses. It is a revolving credit system, where the business owner can withdraw the amount of money they need, up to the credit limit allowed by the lender. The borrower only pays interest on the amount that is borrowed. A business LOC can help a small business owner meet its cash flow requirements and manage their debt effectively.

A merchant cash advance for start-up businesses

Known as a “business cash advance”, merchant cash advances work on different terms compared to traditional loans. Unlike bank loans, a merchant cash advance does not evaluate credit score. Small business owners can typically receive up to $300,000 startup business Cash advance, without having to offer security for the loan! Under a merchant cash advance, the business receives a lump sum of advanced cash with the condition that the lender will receive a percentage of your future sales. Therefore, the merchant cash advance is a simple and fast way of getting capital right away. A merchant cash advance for startup businesses is a great financing option, allowing flexibility in repayment. For instance, if your sales in one month are lower, then the repayment amount will be lower; similarly, if your business performs very well the next month, your loan repayment will be higher. The private lender also takes care of repayments, ensuring there are no delays in payments from your end. Most of them have agreements with major payment processors, so private lenders can set up repayments based on your daily sales received by credit cards, which eliminates any headache of repayments on your end.   For business borrowers who need the money as soon as possible, merchant cash advances are one of the fastest ways of getting cash flow. Once the business loan is approved the cash advance is directly deposited into your account within one or two days. If you think it might be a good solution for you, do not hesitate to get in touch with us.