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5 Ways to Build Engaging Relationships with Your Clients

5 Ways to Build Engaging Relationships with Your Clients

5 Ways to Build Engaging Relationships with Your Clients
4
Mar 2020
27
Jul 2026

It shouldn’t come as a surprise that you need to build trust with your clients to drive sales. People buy from companies they trust, and you have to earn that trust. For most companies, that means building engaging relationships with clients over time. The more you interact with the client, the more opportunities you have to convince them to trust you.Building relationships is easier said than done. These five methods could help you engage with your clients on a deeper level.

Ask Questions and Get Answers

When was the last time you took a customer survey? Companies shouldn’t shy away from getting feedback from their clients. Ask the people you work with what you do well and where you can improve. It’s important to put that feedback into action. When your clients see you’re listening, they’ll feel their input really matters.

Go Above and Beyond

When you receive exceptional service, it stands out in your mind. You should aim to exceed your clients’ expectations at every turn. By doing so, you show how important the client is to you.

Communicate and Connect to Build Engaging Relationships

Have you ever watched a video or read an article, and thought, “This client needs to see this”? You should attend to clients’ needs this way. It’s part of communicating and connecting with people on a human level. By sharing content or sending an email to check-in, you can more easily build engaging relationships with your clients.

Show Appreciation

Everyone likes to feel important, and your clients are important to you. Show your appreciation by providing a loyalty program or a special offer.

Remember Patience is a Virtue

Today’s customers don’t like being pitched to, so cultivate patience instead. A client may not be ready to buy today. They may need more information. That’s okay. You can support them by answering questions and sharing information. By being helpful, not pushy, you’ll build trust and relationships with your clients.

Finance Your Relationship-Building Program

Building relationships drives sales and company growth. Conducting a survey or starting a loyalty program can cost though. Learn how a merchant cash advance could help you build better relationships.

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July 26, 2026

What Lenders Look For Before Approving Small Business Funding in Canada

If you have ever sat across from a bank representative, filled out a stack of forms, and walked away empty-handed, you are not alone. Securing small business funding in Canada has become genuinely harder over the past few years. Interest rates have climbed, underwriting standards tightened, and many business owners who would have been approved without question five years ago are now facing rejection letters. That reality is frustrating, and it deserves to be named plainly before we talk about what you can actually do about it.

The good news is that understanding exactly what lenders evaluate changes the entire game. Whether you are pursuing a traditional bank loan, a Merchant Cash Advance, or another form of fast business funding, the criteria lenders use to assess your application are knowable. Here is what goes on behind the scenes.

Credit History vs. Business Health: What Actually Matters More

Personal credit scores get a lot of attention, and they do matter. But for most small business owners seeking funding outside the Big 5 banks, they are rarely the deciding factor. Alternative lenders are far more focused on the operational health of your business than they are on a three-digit number pulled from your credit bureau file.

The reason is simple: a lender who advances capital against your future revenue wants to know whether that revenue is real, consistent, and growing. A credit score tells them about your past borrowing behaviour. Bank statements tell them whether your business can actually repay what it borrows.

That said, a damaged personal credit history can still complicate your application, particularly when it comes to interest rates and loan structures. If you are worried that your credit history might disqualify you, you can read more about how to get a business loan with a bad credit score to see what other options are available.

The Big 5 Banks vs. Alternative Lenders: Understanding the Friction

Canada's major chartered banks operate under regulatory frameworks that require them to be conservative. Their approval processes are designed for businesses with established revenue, years of audited financials, strong personal credit, and collateral. For many small business owners, especially those in their first few years of operation, those requirements create a wall that is genuinely difficult to climb.

Alternative lenders exist precisely because that wall has left a large segment of the Canadian small business market underserved. Products like Merchant Cash Advances, revenue-based financing, and short-term small business loans were built for businesses that have real cash flow but do not fit a bank's rigid profile. The approval timelines are shorter, the documentation requirements are more practical, and the underwriting process is designed to assess your actual business rather than compare you to an institutional checklist.

This does not mean alternative lending is without scrutiny. Reputable alternative lenders still evaluate your application carefully. But the criteria they use tend to be more relevant to where your business actually is today.

Essential Documentation: What to Have Ready

One of the genuine advantages of working with an alternative lender like 2M7 over a traditional bank is how straightforward the documentation requirements actually are. While a bank might ask for years of audited financials, business plans, and tax returns, getting approved for a Merchant Cash Advance requires just three things:

  • Three months of business bank statements
  • A photo ID
  • A void cheque

That is it. The bank statements give lenders a clear picture of your cash flow, the frequency and consistency of deposits, your average balances, and how existing obligations are being managed. The ID and void cheque handle identity verification and ensure funds are deposited directly into the right account. 

Being organized still matters. Having these three documents ready before you apply signals that you run your business with intention, and it keeps the process moving quickly. Approvals can happen in as little as a few hours, with funds deposited within 24 hours of approval. If you want to put your best foot forward before applying, we've put together some effective strategies to help boost your business cash flow.

How Industry Risk Shapes Your Application

Not all businesses are treated equally by underwriters, and that is worth understanding before you apply. Lenders build risk models that factor in historical default rates by sector. Some industries are considered higher risk, not because of anything specific about your business, but because of how that category has performed across thousands of loans.

Restaurants, retail, and construction businesses, for example, often carry more scrutiny than professional services or healthcare businesses. Seasonal businesses face questions about cash flow stability. Newly regulated industries, or those with volatile margins, may trigger additional review.

This does not mean lenders in these sectors cannot get funded. It means the strength of your cash flow documentation, your time in business, and your repayment history need to work harder. Knowing which box your business falls into before you apply lets you structure your application in a way that addresses those concerns proactively. Regardless of your industry, the key is showing the stability of your operations.

Collateral: How It Works in the Canadian Landscape

Collateral requirements vary considerably between lenders. Traditional bank loans often require tangible assets like real property, equipment, or inventory as security. For many small business owners, that requirement alone is enough to end the conversation before it starts.

For 2M7, our Merchant Cash Advance requires no collateral. You are not asked to put your property, personal assets, or business equipment on the line. Funding is extended based on your business's revenue and performance, full stop.

At 2M7, we prioritize transparency and clarity. That means you will know your complete cost of capital before you sign, with no hidden fees or surprises down the line. If you have questions about how any part of the agreement works, we are always happy to walk you through it.

Ready to See What You Qualify For?

The application process does not need to feel like a black box. 2M7 works with Canadian small business owners every day to find funding structures that fit their actual situation, not just the profile a bank wants to see.

If you would like to talk through your options without any obligation, reach out to us directly. We will take the time to understand your business and connect you with a funding solution that makes sense.

Get Approved Today

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June 26, 2026
July 27, 2026

What’s the Difference between MCA and Business Loan?

Merchant Cash Advance vs. Business Loan: Which One Is Right for Your Business?

Most Canadian small business owners will need outside capital at some point. The question is rarely whether to get it, but which type actually makes sense for where the business is right now.

The Traditional Route: Business Loans 

A business loan gives you a fixed amount of capital repaid in monthly installments over an agreed term. The schedule is set from day one and you always know exactly what you owe, which makes it a solid fit for longer-term investments with predictable returns.

Canada also has a government-backed option worth knowing about. Canada's Small Business Financing Program, administered by ISED, partners with banks and credit unions to make loans available to businesses that might not otherwise qualify for conventional financing. In 2024-25, the program supported over 6,400 loans totalling close to $1.9 billion.

The tradeoff is access. Banks want clean financials, strong credit, and often collateral. For many small business owners, those requirements are the whole problem.

How a Merchant Cash Advance Is Different

A merchant cash advance advances you a lump sum against your future revenue. Repayment comes as a fixed percentage of your daily or weekly sales, drawn automatically until the balance is paid off. Slow week, less comes out. Strong week, you pay it down faster.

The cost is structured through a factor rate rather than an interest rate, making an MCA a higher-cost product than a bank loan in most cases. What it offers in return is speed, flexibility, and a qualification process built around your sales history rather than your credit score. Businesses turned down by banks due to credit history or limited operating time often qualify here, and funding can land in your account within a day or two.

Picking the Right Tool

A business loan makes sense when you have the credentials to qualify, the investment is long-term, and you have time for the application process. A merchant cash advance makes sense when you need capital fast, your revenue is the stronger part of your financial picture, or you need repayment that moves with your business. This holds true across industries whether you are in retail, restaurants, construction and trades, or trucking. The right product depends less on what you do and more on what you need the money for and how fast you need it.

If you want a straight conversation about which option fits your situation, feel free to reach out to us.

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May 26, 2021
September 20, 2026

5 Reasons Why Successful Businesses Also Borrow Money

There's a huge misconception in the world of business. People tend to think that if a company (that's not a startup) has to borrow money, it's not successful. Yes, in certain situations, you do need some capital to get up and running from a few bad months. However, usually, it isn't bad for your company. It can be a huge boost for your business and take your sales to a new height that you didn't know existed. Here are five reasons why successful businesses needs to borrow money.

Meet Consumer Demands

If you're running a successful business, you're going to scale over time. Your customers will increase, and your current production capacity won't meet your future demands. Scaling is an important part of the journey, and if you don't speed up production, the sign that says 'out of stock' will run your enterprise into the ground. Taking a merchant cash advance (MCA) could be a great way to upgrade equipment and start meeting consumer demands. It does cost you money upfront, but in the long run, it'll boost your profits tenfold. For a closer look at how this type of funding fits a growing business, read using a merchant cash advance to grow your business.

Stepping Away from a Rough Patch

We mentioned COVID-19 a while ago, and it is a major reason why companies need to be open to the idea of borrowing money. Millions of businesses globally shut down because either their services weren't required by the public or they couldn't maintain enough profits to stay above water. If your company struggled to find ground but still made it to the early post-COVID era we're in right now, you're lucky. However, things might not be such food to you if you can't get yourself back to a certain level of stability. By taking a merchant cash advance, you might be able to hire new personnel, find new contractors to work with, spend more on advertising, and get back to work!

Making Payments on Time

Even some of the top businesses in the world need raw materials to make their products. And, most of the time, payments from customers take months until they're in the pocket of the finance department. To make sure you make all your payments on time, an MCA will help you keep the wheel spinning, and since you already have the money needed to pay it back, you're good to go.

Keeping Up With Competition

No matter what you sell, there's probably some other businesses out there that has been in the same industry for longer than you have. This means that they have a stable grip on the market and have a better cash flow to scale their business. Taking a merchant cash advance is like a quick hack to catch up to your competition and speed up sales much quickly as compared to the other, more traditional routes.

Reducing Personal Investments

If you’re running a small to medium business, it’s always tempting to put in all your personal savings to keep the business afloat. Building a cash reserve is a good way to keep financial problems at bay. However, a recommendable way to save yourself from the pitfall of personal investments is to borrow money. By bringing in the cash you need from other places, you’re keeping your bank account safe and sound.

Closing Thoughts

The word 'debt' is not the final nail in the coffin for your company. With proper planning, it can help you reach heights that you never imagined. That is where we come in. 2M7 Financial Solutions is a company that offers merchants cash advances, which you can return from a specific percentage of your sales. If you're looking for a reliable company to help you outshine your competition, request a quote, we will be happy to assist you.

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